The pop-up shop
Taking inspiration from the Apple Store model, we created a shopping experience where customers can explore the products on offer, purchase with a store clerk on a tablet, and leave with nothing.
This model meant we only needed a single product of each, keeping our costs down. All items purchased online would tally up, and our Help Refugees volunteers would purchase and bring the items to the refugees on location. This meant we didn’t waste funds transporting goods from London to location, rather we could purchase near the camps and ensure every pound raised was used solely for the refugees.
This was a collaboration with Help Refugees, who are 100% volunteer run. This means they don’t take admin fees out of money raised, keeping it streaming through to the refugees they help.