Daria Lanz
Hi, I'm Daria
I'm an Experience Design leader, service designer, consultant and teacher, currently leading a team at PlayStation

I lead teams designing seamless services and products for complex problems which aim to improve people's lives. I do this by helping clients understand and build their strategy and propositions using empathy, evidence, and design-thinking techniques.

I believe design is a fundamental key to creating a better future, and it's the driving force behind why I do what I do. I strive to work on projects that help make the world a more sustainable, equal, and joyous place.
It would be an understatement saying that the work Daria did on Infinity was transformational.

She helped the team drive much bigger demand for UX within and outside Tesco technology. The trust, collaboration with other teams and value for the user centred design has been growing with every sprint. We have plenty of verbal feedback from product, programme, ops and the colleague users highlighting Daria’s drive.
Vy Alechnavicius, UX Team Lead: Fulfilment, Transport & Store Colleague Apps - Enterprise Tools - Tesco
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