This was an ethnographic research dream project. Over the course of this project I found myself in the judges booth at a race, in the jockey locker rooms, observing jockey weigh-ins, standing with the starters as the horses leave the gates, in a stall with a champion horse taking a pee sample, in top class trainer facilities, and everything in between. As a woman who grew up riding horses, I was in love with every second of it.
We had to understand how the whole system fit together from race day operations to trainers preparing for race day to syndicate owners managing their horse, owners, and prize money. It was a complex system with a huge suite of products for every role and task, and took months to understand fully.
The highlight of our trip to the races was when we were shadowing the starter and we got to stand right at the gates, watch the starter blow the whistle, the gates open, and the horses literally race off!